While more than 95 percent of Ryan White agencies have Web sites, social media use lags (55% are on Facebook, 38% use Twitter, and 28% have YouTube channels). Very few planning councils use any social media. This introductory workshop is designed for non-technical staff who want to kick start or refresh their program’s online presence. We will highlight online and social media best practices and explain the principles behind them (using the “Pecha Kucha” presentation methodology of 20 slides in 20 seconds). The remainder of workshop time will be devoted to group exercises where participants will have the opportunity to apply the principles of user-centered design to project scenarios common to the Ryan White Community. Planning and implementation worksheets will be available online to guide participants post-meeting.
Learning Objectives: